Your Brand NEEDS a Slogan

Creating a prominent identity is what every brand desires. A well-crafted slogan has a key role in communicating the essence of a brand. A slogan is an advertising statement that should be memorable, conceptual, and elaborate on a company’s mission or vision. Importantly, a good slogan makes it easier for people to relate to and remember the brand.

Slogans should be concise in order to be effective. Slogans that use multiple phrases to convey your brand are less effective than a slogan with just a handful of words. The less words, the easier it is for the target customer to remember your slogan. Remember that the human memory is limited so you must do your best to convey your message as short as possible for optimal recall rate (in other words, less is more).

A slogan should appeal to, and capture the minds of, your customers. After all, if your target market customers can’t remember who you are in correlation to your brand, why would they choose you over the competition?

Here are some slogans we recently developed for our clients:

• "Get the law on your side"  |  X-Copper  
  
• "We make smaller better, faster"  |  Orenda Automation
• "Making life easier, safer, better"  |  DualTek Home & Business Systems
  
• "The future of drug discovery has arrived"  |  Critical Outcome Technologies
  
• "We define thermoplastics"  |  Ingenia Polymers
  

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