TREVOR HEISLER

Getting much more out of your investor PowerPoint

11/24/2012

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You have a day full of investor meetings planned and you just finished several hours updating your PowerPoint presentation and have now sent it for printing.  Like in the past, you were planning on uploading the slide deck as a PDF to your website following your meetings to share with other investors; however after all that time and effort, you wonder what else can be done to maximize the return from your investor presentation.  How can you expand its reach?  

For starters, rather than uploading the presentation to your website as a PDF, upload it instead to SlideShare.net and embed the SlideShare presentation into your website.  Then use Twitter and an email blast to your distribution list to let people know that your presentation is available on SlideShare and your website.  

Why SlideShare?

SlideShare is the world’s largest online presentation-sharing site with over 55 million visitors and 120 million presentation views per month.  Uploading presentations to SlideShare is quick, costs little or nothing, and allows presentations to easily be shared or embedded almost anywhere online.  The popular presentation sharing service, is becoming an increasingly important way for investor relations departments to publish their investor presentations, fact sheets, annual and CSR reports, and corporate videos. 

Add a synchronized audio recording

Augment your online presentation further by making an MP3 audio recording when you deliver the presentation.  Then, upload the MP3 file to SlideShare, link it to your presentation, synchronize the audio with your slides and viola, you have a slidecast!
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