UPDATED | Looking for more visibility for your company’s website? Or perhaps you’re in the process of developing a new site and you want to make sure it gets noticed. While you may have heard of advertising or otherwise paying for improved search engine results, the obvious, and often overlooked, strategy to improve your search engine rankings is to focus on organic search engine optimization.
Organic SEO is the process of improving the visibility of your site’s search engine rankings via natural or unpaid for means. Organic SEO typically involves improving the content, infrastructure, or other technical elements of your site.
This means that when writing copy for your website you should give strong consideration to how your content might influence search engines finding your site. This is especially important when writing copy for your site's homepage or front door.
Search engines use the content of your homepage to determine what your website is about. Search engines then use this information and match it to 'search phrases'. So in writing your homepage you need to consider what search phrases might be used by someone trying to find a website similar to yours. In addition to copy rich in keywords, you need to give consideration to URLs, headings and sub headings, blog post titles and internal links.
Investing in a social media strategy provides returns in the form of improved SEO
Google’s crawlers love websites that have lots of quality inbound links. This is one of the reasons why social media can be such an important element of your online marketing efforts. In addition to the ability to better engage customers and other stakeholders, social media can (and should) result in lots of inbound links to your website. In short, the more people love your content, the more Google will want to return those results in the search engine results pages.
Social media plays a crucial role in mobile app marketing, especially for developers on a tight budget. Social media helps you cost-effectively reach a much larger and highly-targeted audience. Within this larger audience, those who are interested in your app in particular become your followers. Those followers who are also customers, help spread the word to more potential customers by recommending your app to friends within their respective social networks.
That being said, the number of followers you have, much like the number of app downloads showing in the app store, is often a signal to would be customers (and perhaps investors) of the quality or usefulness of your app. If you make a better mouse trap (or app), you should have lots of followers wanting to spread the word to others. But if you’re just starting out, how do you get lots of followers? How do you compete for followers in a marketplace with so many similar (or somewhat similar) apps? In addition to differentiating your app from the others (or making the better mouse trap), here are two ways to help attract, and engage, more followers.
Request User Participation
People who have already downloaded and are using your app can play a large role in the ultimate success of your app in the marketplace. Invite your users to participate in brief surveys, rate your app, provide feedback, and/or ask questions. This will give you valuable public feedback on your app. Assuming you were able to make a positive impression with your app, most users would be willing to share their user experience on their Facebook and Twitter accounts.
Offer Your Users Incentives
Another successful method of marketing an app is to offer users an incentive to promote your app online. The chance of being rewarded for talking about your app will encourage them to tell others about your app and why they should get it. The reward does not have to be big. Even a small reward is often enough to get people talking about your app to their friends and acquaintances. Nevertheless, the most important thing is to ensure you are offering quality to your customers. Rewards will not work if your app does not meet their needs or wants or if it otherwise fails to meet their expectations.
Now get tweeting. Tweet often. Tweet meaningfully.
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