Social media for IR helps company gain visibility

Over the weekend, our client, Critical Outcome Technologies, surpassed 1,000 followers on Twitter. For a small biotech company in Canada, this is further validation that the company has an interesting story and mission. For Heisler Communications it is further validation of the importance of using social media to help small companies gain more visibility in the markets.

Since the beginning of this past summer, Critical Outcome Technologies has been using multiple social channels to communicate with investors, potential business partners and other stakeholders. In addition to Twitter, we have helped the Company build a larger, targeted following via the Critical Outcome Blog, SlideShare, YouTube and Facebook. 

We believe that the Company’s continued use of social media will not only improve its overall shareholder communications but also will expose the company's story to ever-growing, relevant audiences.

We invite you to follow Critical Outcome on Twitter; view their presentations on SlideShare and their videos on YouTube. You can also subscribe to their blog, which is an excellent resource for investors and other stakeholders, and like the Company on Facebook.