Over the weekend, our client, Critical Outcome Technologies, surpassed 1,000 followers on Twitter. For a small biotech company in Canada, this is further validation that the company has an interesting story and mission. For Heisler Communications it is further validation of the importance of using social media to help small companies gain more visibility in the markets.
Since the beginning of this past summer, Critical Outcome Technologies has been using multiple social channels to communicate with investors, potential business partners and other stakeholders. In addition to Twitter, we have helped the Company build a larger, targeted following via the Critical Outcome Blog, SlideShare, YouTube and Facebook.
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