We have all heard the old adage, "it's not what you know, it's who you know that counts." In today’s age of social media and social networks like Facebook, Twitter, LinkedIn and others, many online networkers seem obsessed with how many friends, followers and connections they are able to show on their social media profiles. However, I am sure most would agree that “who you know” is far more relevant than “how many you know”. I would much prefer to be a part of a small but highly engaged network of professionals rather than having a “network” of hundreds or even thousands of people I don’t know.
The bottom line here: People with strong networks get more things done more effectively than people with large, loose networks with little in the form of member engagement.
Remember, to keep your network engaged, keep your connections up-to-date. Let your network know what you’ve been doing lately and have planned for the near term. Status updates on Facebook, Twitter and LinkedIn are great for this.
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