Given the (on average) more affluent and educated masses on LinkedIn compared to Twitter and Facebook, and the fact that LinkedIn appears to be the preferred social networking site of registered investment advisors, it would appear that LinkedIn should be a prime target for IROs. However, we have not seen LinkedIn being used to the same effect as Twitter and even Facebook for public companies’ investor relations.
So the question becomes, how can a company use LinkedIn as an investor relations tool? Here are just a few ideas to get started:
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