The Importance of Integrated Digital Marketing for Launching a New Brand or Product

When launching a brand or product, it is extremely important that you properly plan and develop an online presence to support the launch (and your efforts post-launch). Whether or not your brand or product has an e-commerce component, businesses and consumers all over the world make decisions about brands and products based on the online marketing assets (among other digital media) of said brand or product. Integrated digital marketing is a must.  
 
Integrated marketing communications is a strategic marketing process designed to ensure that all messaging and communications strategies are unified across all channels. In other words, every marketing channel has communication that is aligned to the same core brand positioning. This is extremely important for digital marketing (as well as other media).
 
In today’s digital world your online presence is both more important and more complicated than ever. In addition to a functional website with a great user interface, your brand or product needs an online presence that includes the right social media presence. Add to that the possibilities of a rich blog, email marketing, podcasts, web cards, or even apps.
 
Get your online presence right before launch! Designs, themes, and messaging should have a certain level of cohesion or sameness across different digital media. And with the ever growing importance of mobile, you need to ensure your website’s functionality and user interface transfer well to smart phone and tablet screens.
 
Here are some screenshots highlighting our recent work in launching a precision medicine platform for Critical Outcome Technologies.