While the PDF format is the most suitable format for certain content on your website (i.e. instruction booklets, technical data sheets, white papers, etc.), the format is really not the best one for SEO optimization.
Today’s search engines can scan PDF documents (whereas a few years ago they did not), but they are not as optimal as HTML content pages. That being said, if you have to have PDF pages on your website, there are several things you can do to ensure they help you on the SEO front (or at least don’t hurt you) as much as possible.
Welcome to our blog. We will use this space to discuss and promote evolving best practices in the fields of public relations and financial marketing.