TREVOR HEISLER

How one micro cap is using social media for investor relations - part 2

8/15/2013

2 Comments

 
Last week, Critical Outcome Technologies (TSX-V: COT) issued a news release with what was not only a material announcement, but promising news in the fight against cancer. As a micro cap life sciences company listed on the TSX Venture, its news did not garner coverage from any of the traditional media outlets in Canada. While the story was shared on a few online news portals and the Wall Street Analyst, it was social media that ensured the story got noticed.
In our last post, we mentioned how Critical Outcome Technologies was using Twitter, Facebook, SlideShare and YouTube to share their story with new and potentially much larger audiences. Thanks to already having established a social media presence, the company's news last week received significant exposure, largely on Twitter, receiving a number of retweets. 

In addition, the news, retweets and other mentions grew the company's social media following, more than doubling its followers on Twitter and views on SlideShare.
In mid-June, based on their early progress in using social media for investor communications, Critical Outcome Technologies launched an investor relations blog called the Critical Outcome Blog. The blog features a landing page with introductions about the company, including a YouTube video embed and a SlideShare embed. The blog site has separate sections for blog posts, multimedia, and a page where the company's founder, Dr. Wayne Danter, will provide answers on subjects ranging from the company's business, to drug discovery and development, and other relevant industry news. 

Between Twitter, Facebook, SlideShare, YouTube and now an IR blog, Critical Outcome provides investors with many avenues to research the company, receive the latest updates and additional context around the company's business and industry, and provide feedback to the company.

Back to Part 1.
2 Comments
Web and application performance consulting in San Francisco link
12/2/2013 07:14:37 pm

Wow! I am really impressed by the way you detailed out everything. It is really going to help me a lot. Thanks for sharing your thoughts social media for investor relations so clearly.

Reply
SEO Services in Chennai link
12/7/2021 12:47:41 am

We are Leading SEO & Digital Marketing Company in Chennai, offering numerous packages to meet your business requirements.

Reply



Leave a Reply.

    About

    Welcome to our blog.  We will use this space to discuss and promote evolving best practices in the fields of public relations and financial marketing. 

    Archives

    February 2017
    November 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    September 2015
    August 2015
    April 2015
    February 2014
    January 2014
    November 2013
    September 2013
    August 2013
    June 2013
    March 2013
    November 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Categories

    All
    Content Marketing
    Investor Relations
    Ir Websites
    Linkedin
    Managing Expectations
    Online Marketing
    Pitchbooks
    Presentations
    SEO
    Small Business
    Social Media

    RSS Feed