How one micro cap is using social media for investor relations - part 2

Last week, Critical Outcome Technologies (TSX-V: COT) issued a news release with what was not only a material announcement, but promising news in the fight against cancer. As a micro cap life sciences company listed on the TSX Venture, its news did not garner coverage from any of the traditional media outlets in Canada. While the story was shared on a few online news portals and the Wall Street Analyst, it was social media that ensured the story got noticed.

In our last post, we mentioned how Critical Outcome Technologies was using Twitter, Facebook, SlideShare and YouTube to share their story with new and potentially much larger audiences. Thanks to already having established a social media presence, the company's news last week received significant exposure, largely on Twitter, receiving a number of retweets. 

In addition, the news, retweets and other mentions grew the company's social media following, more than doubling its followers on Twitter and views on SlideShare.

In mid-June, based on their early progress in using social media for investor communications, Critical Outcome Technologies launched an investor relations blog called the Critical Outcome Blog. The blog features a landing page with introductions about the company, including a YouTube video embed and a SlideShare embed. The blog site has separate sections for blog posts, multimedia, and a page where the company's founder, Dr. Wayne Danter, will provide answers on subjects ranging from the company's business, to drug discovery and development, and other relevant industry news. 

Between Twitter, Facebook, SlideShare, YouTube and now an IR blog, Critical Outcome provides investors with many avenues to research the company, receive the latest updates and additional context around the company's business and industry, and provide feedback to the company.

Back to Part 1.