If planned and implemented correctly, social media communications as part of your overall investor relations program can be an effective and inexpensive way for attracting new audiences to your investment story. Social media helps level the playing field for smaller public companies, offering a cost-effective opportunity to build deeper relationships with investors and other investment community stakeholders by facilitating interaction and feedback.
The following is a snapshot of Critical Outcome Technologies' use of social media for investor relations and attracting new audiences.
When looking at Critical Outcome's followers on Twitter, it is interesting to notice how targeted the audiences appear to be. A very high proportion of the company's Twitter followers are either identified as investors (brokers, traders, VC or bankers), life sciences companies, doctors, researchers and/or cancer centers - all very relevant groups for this company.
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