Social Media Challenging for Small Businesses

No communications strategy is complete without a digital component.  In fact, online networking should be an integral part of any marketing plan these days. However, the skills needed to make a splash with social media have yet to be mastered by many small businesses.  As a result small business suffers.

Among the challenges for small businesses are figuring out how to use social media strategically and finding the time to keep their fractured audience engaged and their profiles updated.  Content is king!  But many small businesses find it hard to come up with enough content for their social media presence.  

At Heisler Communications, our aim is to help clients build awareness and profile while achieving deeper levels of engagement with target audiences.  Our services range from developing digital communications strategies and content production – to website design and development, multimedia marketing and strategies to leverage the potential of blogs and social media.