Like most public companies, you most likely receive inquiries from investors asking either about various elements of your business or for clarification on something you have previously disclosed. Why not use your blog to share answers to these questions posed by investors and other stakeholders? In other words, make use of investor inquiries to fuel your blog postings. Keeping in mind that the person asking the question may not want their identity and/or contact information shared, simply don’t include it. Also, you may want to wordsmith the question (and the response) to tie it back into your core messaging. Our client, Critical Outcome Technologies, uses its blog to provide answers to questions from investors on its ‘Ask Dr. Danter’ page (see below).
If you post answers to questions regularly, you will not only have more frequent blog content, but you will also have a database of answers – creating a valuable resource for investors and other stakeholders. This can be a great time saver if you find yourself being asked similar questions time and again by phone or email. Simply point these people to the blog where they can find all of the answers and other great content about your company.