Social media plays a crucial role in mobile app marketing, especially for developers on a tight budget. Social media helps you cost-effectively reach a much larger and highly-targeted audience. Within this larger audience, those who are interested in your app in particular become your followers. Those followers who are also customers, help spread the word to more potential customers by recommending your app to friends within their respective social networks.
That being said, the number of followers you have, much like the number of app downloads showing in the app store, is often a signal to would be customers (and perhaps investors) of the quality or usefulness of your app. If you make a better mouse trap (or app), you should have lots of followers wanting to spread the word to others. But if you’re just starting out, how do you get lots of followers? How do you compete for followers in a marketplace with so many similar (or somewhat similar) apps? In addition to differentiating your app from the others (or making the better mouse trap), here are two ways to help attract, and engage, more followers.
Request User Participation
People who have already downloaded and are using your app can play a large role in the ultimate success of your app in the marketplace. Invite your users to participate in brief surveys, rate your app, provide feedback, and/or ask questions. This will give you valuable public feedback on your app. Assuming you were able to make a positive impression with your app, most users would be willing to share their user experience on their Facebook and Twitter accounts.
Offer Your Users Incentives
Another successful method of marketing an app is to offer users an incentive to promote your app online. The chance of being rewarded for talking about your app will encourage them to tell others about your app and why they should get it. The reward does not have to be big. Even a small reward is often enough to get people talking about your app to their friends and acquaintances. Nevertheless, the most important thing is to ensure you are offering quality to your customers. Rewards will not work if your app does not meet their needs or wants or if it otherwise fails to meet their expectations.
Now get tweeting. Tweet often. Tweet meaningfully.
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